Brand Protection SaaS Comparison (2026)
Twelve anti-phishing brand protection platforms, compared across pricing, features, and target market. Includes enterprise DRP (Memcyco, Axur, ZeroFox), mid-market (OpenBait), pure scanners (Have I Been Squatted, Scrutex), and Japan-specialty vendors (ACSiON, GMO). Data cross-verified against vendor public documentation and third-party reviews as of April 2026.
Methodology
- • Pricing: public if listed on vendor pricing page or AWS Marketplace; "Quote only" if demo-gated; monthly equivalents calculated from annual contracts
- • Canary tokens: specifically the JavaScript snippet that fires when an attacker clones the site (not generic deception tokens)
- • User-side SDK: JavaScript tag on the legitimate site that can warn users about phishing context
- • Takedown: "Full" = vendor operates the takedown workflow; "Partial" = vendor assists but customer initiates; "—" = not provided
- • Japan presence: local website, Japanese customer case studies, or Japanese VAR / distribution partnership
Full comparison matrix
| Vendor | Price band | Public price | Self-serve | Canary | User SDK | Takedown | Social | JP |
|---|---|---|---|---|---|---|---|---|
| OpenBait | $0 / $79 / $299 / $999+/mo | Full | ||||||
| Memcyco | ~$48K–$500K/yr | Full | ||||||
| Axur | ~$3K–5K/mo (quote) | Full | ||||||
| ZeroFox | Quote only (~$3K+/mo) | Full | ||||||
| BrandShield | Quote only | Full | ||||||
| Cyberint (Check Point) | Quote only (flexible) | Full | ||||||
| Fortra PhishLabs | Quote only | Full | ||||||
| Bfore.ai | Quote only | Partial | ||||||
| Have I Been Squatted | Free / ~$90 / ~$200/yr | — | ||||||
| Scrutex | Per-module pricing | Partial | ||||||
| ACSiON + TOPPAN Digital | ~$15K–50K/yr (quote) | Full | ||||||
| GMO ブランドセキュリティ | Quote (large-enterprise) | Full |
Hover any vendor's row for context below. Canary = JS snippet embedded in legit site that fires on clone visit. User SDK = legit- site JS that can warn users arriving via phishing referrers.
Vendors by category
Enterprise DRP platforms
Quote-only pricing starting around $3K/mo, managed analyst teams, broad intelligence coverage. Suited for Fortune 500 / regulated FSI.
Memcyco
~$48K–$500K/yr
Enterprise FSI-focused. Mature per-user watermark + decoy credentials. No proactive scanning by design. LATAM expansion, not Japan.
Axur
~$3K–5K/mo (quote)
Broad DRP coverage including dark web, mobile apps, ad networks. EN/ES/PT only. No canary or SDK.
ZeroFox
Quote only (~$3K+/mo)
Enterprise-grade DRP. Strong intelligence side. Mostly US/global enterprise.
BrandShield
Quote only
Brand protection focused, strong marketplace / counterfeit coverage. Quote-only.
Cyberint (Check Point)
Quote only (flexible)
Now part of Check Point. Has Japanese VAR (株式会社 GFD) since 2023/09. The only enterprise DRP with active JP go-to-market.
Fortra PhishLabs
Quote only
Enterprise / FSI-focused. Robust takedown with in-house analyst team.
Bfore.ai
Quote only
Predictive phishing detection positioning. Narrower scope than full DRP platforms.
Mid-market anti-phishing platforms
Public pricing, self-serve signup, end-to-end response capability. Suited for 300–2,000 employee companies with budgets in the $3K–$15K/yr range.
OpenBait
$0 / $79 / $299 / $999+/mo
Mid-market bundle: canary + SDK + takedown + social, Japanese UI + JPY invoice billing.
Typosquat / domain scanners
Focused on detection, not response. Good for teams that only need monitoring signals and have separate workflow for takedown.
Have I Been Squatted
Free / ~$90 / ~$200/yr
Pure typosquat scanner. Takedown is Enterprise-tier only. No social, no canary, no SDK.
Scrutex
Per-module pricing
CTEM-positioned with brand module. Per-module pricing discourages bundling.
Japan-specialty vendors
Japanese B2B procurement fit (contract / 印鑑 / 請求書払い). Limited canary / SDK / mid-market bundle capability.
ACSiON + TOPPAN Digital
~$15K–50K/yr (quote)
Japanese managed takedown service. 12 financial institutions + 7-Eleven + Lancers. SIer channel via TOPPAN. Strong JP procurement fit (contract + 印鑑 + 請求書払い).
GMO ブランドセキュリティ
Quote (large-enterprise)
Japanese vendor. Large-enterprise anchors (ブリヂストン / シャープ). BIMI / VMC included. No canary or SDK. Mid-market price unclear.
Which should you choose?
You are a Fortune 500 / global bank with an in-house fraud team
Evaluate Memcyco (for real-time victim identification and decoy credential swap), Axur or ZeroFox (for broad DRP coverage including dark web), and Fortra PhishLabs (for managed-service depth). Budget: $50K–$500K+ per year.
You are a mid-market company (300–2,000 employees, B2B SaaS / EC / crypto / media / IP)
OpenBait is built for this segment. Canary tokens + user-side SDK + automated takedown + social monitoring + Japanese localization, at public pricing starting at $0 (free tier) and $299/month (Business). The closest alternatives cost roughly 10× more (Axur/ZeroFox) or lack canary+SDK (Have I Been Squatted).
You only need pure typosquat monitoring
Have I Been Squatted is a well-executed scanner at $90–$200/year. If you're OK filing abuse reports manually and don't need social monitoring or user protection, it's fine.
You are a Japanese financial institution or regulated company requiring formal third-party monitoring contracts
ACSiON (TOPPAN Digital) is the strongest fit for procurement (印鑑 + 請求書払い + annual contract + regulator-compliant third-party monitoring). 12 financial institution customers already.
You are a Japanese mid-market company (EC / SaaS / 会員制 / crypto / メディア)
OpenBait is the only platform covering this segment with the full bundle at JP-procurement-compatible pricing. Annual contract + bank transfer + invoice (Business+). Japanese UI. Free tier to pilot.
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