Fake listing takedown

Fake listings using your photos on eBay, Etsy, Temu and Amazon, taken down.

OpenBait is a takedown service for fake listings on eBay, Etsy, Temu and Amazon. You send the links and we file the report. If they used a photo you took or words you wrote, you don't need a registered trademark; if they only used your brand name, you do. Up to 50 listings from one seller, reported together, count as one takedown. The marketplace makes the final call.

$299/mo
Pro: up to 3 takedowns a month
1 seller
Up to 50 listings reported together count as one takedown
No trademark needed
For your own photos or text

Someone's selling my product with my photos. Can it come down?

It can, if the photos are really yours. A picture you took and a description you wrote are covered by copyright, which you have without registering anything.

Say you search your product on Temu and find your own photo at a third of your price. The photo was yours and they took it, so you don't have to prove the product is fake.

Factory photos don't count. If your supplier shot the picture, other sellers may have every right to use it, and it isn't yours to claim.

If nothing was copied and the listing just puts your brand name on a fake, that's a trademark case, and you'd need a registered trademark we've verified. With neither, we can't report the listing.

What a fake looks like

An eBay seller using your photos

Your pictures on someone else's listing. Sellers on eBay's forums describe their inventory number still showing and their spelling mistakes copied.

An Etsy shop that copied your listing

Your photos and your description in another shop. We report what was copied. A product that only looks like yours, in the seller's own photos, is something we can't report.

Temu using your pictures

Your photos selling a cheaper copy. If that seller has ten of them, send all ten: they count as one takedown.

Counterfeits of your brand on Amazon

A fake sold under your registered trademark. This one needs the trademark on file with us first.

A fake shop using your name

We report the fake listings in it, so we need links to those listings, not just the shop page. Whether the shop itself stays open is up to the marketplace.

Your text, not your photos

They kept their own pictures and lifted your description. Words you wrote count the same as a photo you took.

How a fake listing takedown works

  1. Send the links

    Sign up, open Report content and paste the listing links, one per line. Add the seller's name if you have it.

  2. Show us what's yours

    Point us to your original photo or text, or your registered trademark, and confirm the listing is a fake. You sign one letter of authorization in your dashboard so we can report on your behalf, and it's valid for a year.

  3. We file the report

    We file with the marketplace, all of that seller's listings together. Every report we send is recorded on your case page.

  4. We record the outcome

    We check eBay and Etsy listings daily. We update Temu and Amazon cases by hand once the outcome is confirmed.

How often does a takedown on these marketplaces work?

There isn't one number.

Etsy is the only one of the four we've found publishing its rejections. Its 2025 Transparency Report says it processed around 111,000 infringement reports that year and rejected 18% of those submitted. Sellers filed counter-notices on 10% of copyright reports.

Those are Etsy's figures, not ours. Listings are the newer part of what we do, so we don't quote success rates or speeds for eBay, Etsy, Temu or Amazon. We run them the way we run cloned-website cases: nothing goes out until you've told us it's a fake, and if the marketplace says no, your case page says Declined.

Won't Temu or eBay catch it on their own?

Some of it. Temu says the removals it starts itself outnumber the ones that follow a complaint 331 to 1, and that its monitoring covers more than 15,000 brands. It doesn't say whether yours is one of them. If you run a small shop, we'd assume it isn't.

eBay is blunter. "Sometimes, listings stay live simply because they haven't been reported yet by the rights owner," it tells sellers, and 4.3 million listings came down in 2025 after someone outside eBay reported them. Someone has to report the listing, and that's what we do for you.

If the copy is on its own website rather than a marketplace, that's a different job: see copied content removal.

Fake listing takedown FAQ

Do I need a registered trademark?

Not if the listing uses your own photos or text: copyright covers those without registering anything. You do if it only uses your brand name, or sells a fake with none of your material. Add the trademark in Settings first. Until we've verified it, no case opens and nothing counts against your month.

Someone is selling my product on Amazon. Is that a fake listing?

Only you can tell. If it's your genuine product being resold, it isn't a fake, even when they undercut you, and we can't take it down. The same goes for the other marketplaces. If the product is fake, or they've taken your photos or text, send us the link.

Someone is selling my design on Etsy in their own photos. Can you stop that?

No. We report copied photos and text, and fakes sold under a registered trademark. A product that only looks like yours is outside that.

Will you find the fake listings for me?

No. We don't search any marketplace. You send the links you've found, and we report those listings and no others. Our daily scans look for fake websites, not listings.

Can you close the whole shop?

No. We report the fake listings in it. Whether the shop closes is the marketplace's decision, and it tends to turn on repeat violations. Etsy's 2025 Transparency Report says it closed about 28,000 shops for repeat infringement or counterfeiting. Temu says it has closed more than 16,000 for repeated IP violations.

What if the seller lists it again?

Give us the seller's name and, while the case is open, later listings from them join it instead of using another takedown. A case holds up to 50 listings. Once that case has closed, new listings are a new takedown, and so is a different seller.

How long does it take?

It depends on the marketplace, so we don't promise a date. Temu says it resolves complaints in less than 24 hours on average. That's Temu's own claim. We haven't found the other three publishing a figure.

Can you guarantee the listing will come down?

No one can promise that, because the marketplace makes the final call. Our first-month refund is set out in the Subscription & Refund Policy. It applies once, must be requested within 30 days, and doesn't apply if we couldn't start because your authorization letter was missing.

What does it cost?

Monthly plans include up to 3 takedowns a month for $299, up to 10 for $499 or up to 20 for $899. A single takedown is $199, paid once, on any plan. Up to 50 listings from one seller, reported together, count as one.

Is OpenBait part of eBay, Etsy, Temu or Amazon?

No. OpenBait is an independent takedown service and isn't affiliated with any of them.

Found your photos on someone else's listing?

Signing up is free. Open Report content in your dashboard, paste the links, and pick a plan or a single takedown. We file once your letter is signed.